Social Media

Twitter is a great way to find and connect with people in your field, but when your "following" count starts getting into triple digits, it can be almost impossible to keep up with your timeline. A good way to avoid this is to organize users that you follow into lists. Twitter lists are a very cool feature that let you curate Twitter accounts by whatever criteria you choose, from your business competitors to accounts that just post cute animal pictures. Lists can be public or private, and you can also subscribe to another user's lists.

Google+ often gets the short end of the stick when talking about social media platforms; it doesn't get mentioned as often as Twitter or Facebook, but it shouldn't be ignored. With over 500 million users, many of whom log in every day, it's actually the second-biggest social networking site. Here are two reasons why your business should be on Google+.