Social Media

Killing Time (Without Wasting It) With a Smartphone

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These days, we're never far from our smartphones. And if we're not moving, it's hard to go even five minutes without reaching for the phone and scrolling through...anything. But there are many, many more things you can do on a phone than just kill time playing Candy Crush. The experts at SociallyStacked put together an excellent list of 30 Productive Things to Do When You Have 15 to Kill and a Smartphone. Below are a few of our favorite suggestions:

10. Look at the trending hashtags on Twitter and tweet out something relevant.

14. Clean up your inbox by deleting as many spam and read emails as you can.

24. In your notes app or in an email draft, free write about any ideas you have. If you don’t have any ideas, write down as many things you can think of that you’re thankful for.

And here are two suggestions of our own:

Hashtags and How to Use Them

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"Hashtags, once your phone’s pound sign, now have a place on most popular social networks, including Twitter, Facebook, Google+, Instagram, Vine and Pinterest. The hashtag is likely the most popular means of categorizing content on social media. It makes your own content discoverable and allows you to find relevant content from other people and businesses. The hashtag also allows you to connect with and engage other social media users based on a common theme or interest."

Are you clueless when it comes to hashtags? Could you use a few pointers about their proper use? This article from Hootsuite's blog does a great job of laying out some of the major do's and don'ts of hashtag use: How To Use Hashtags.

What Facebook's Sorting Algorithm Means For Your Business

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If you've done any research at all about Facebook, especially for business, you've probably heard the word "algorithm". When we talk about Facebook's algorithm, we're talking about the way Facebook chooses which updates will show up on a particular user's newsfeed. That's right, the average user isn't seeing every single post from every single page they follow. The algorithm picks and chooses which posts are getting the most engagement - that is, lots of comments, likes and shares - and allows more people to see those posts than the ones that don't get a lot of action. This is mildly frustrating to the average user who is missing out on some updates from friends, but it can be especially aggravating to businesses. What do you do when your customers might not be seeing everything you're posting?

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