Submitted by Caitlin on
Google+ often gets the short end of the stick when talking about social media platforms; it doesn't get mentioned as often as Twitter or Facebook, but it shouldn't be ignored. With over 500 million users, many of whom log in every day, it's actually the second-biggest social networking site. Here are two reasons why your business should be on Google+.
It increases your presence on Google search
Google+ pages are indexed by Google, which means it will help make it easier for users to find you through a Google search. Since Google is still the most popular search engine, being visible there is key.
Circles make networking easy
Rather than the all-encompassing "friends" that Facebook uses or "connections" like LinkedIn, Google+ lets you organize people into "circles", using whatever categories you want. This will let you target your posts to certain groups.