Submitted by Caitlin on
Your LinkedIn company page should be eye-catching and inviting to visitors. You want to turn any visitors into followers, and the best way to do that is to make a good impression. Here are a few quick tips to optimize your company page and make new connections.
Upload a banner image
The banner image, like a cover image on Facebook or Twitter, is the biggest, most prominent part of your company page and will almost certainly be the first thing visitors see. Make it big, clear, and eye-catching, and don't be afraid to change it every now and then.
Consider featuring an update
Company updates are the meat of your page, and you want to be sure to regularly feature content that your followers will find engaging and interesting. You can choose an update to "feature" and move to the top of your page. Rotate your featured updates to keep your page fresh.
Don't forget about SEO
Google will show about 150 characters when previewing your page in search results, so be sure to start your company description off strong.