If you are a business owner, you are working very hard to brand your company. That is incredibly important and worth the time and effort. Your business and brand need to be “out there”! But, guess what? YOU need to be out there, too. It’s important for your business to have it’s own site, brand and following. It’s also important for you to have your own brand!
One of the most important and most potentially confusing web marketing buzzwords is SEO. SEO stands for “search engine optimization” – basically, it’s how you make it easier for search engines like Google and Bing to know to display YOUR website when a user searches for what you’re offering. It’s how you make sure your audience can find you.