- Social Media Management
- Platform setup
- Social Media Posting
- Social Media Strategy Planning
- Monthly reporting and analysis
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- Specialty data list acquired
- Email invitation design
- Race Day card design and printing
- Race Day Pins and T-shirts
- Flyers design and printing
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- Specialty data list acquired
- Marketing Strategy Planning
- Postcard design and printing
- Direct mail to targeted list
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- Built database of top 3% of households in Tarrant and surrounding counties
- Produced Demographic Profile of distribution database
- Created Custom Zones to facilitate targeted inserts by Zone
- Created Zip-Zone, Geo and Demographic Reporting to aid the sales force
- Did an eMail append to internal database to facilitate electronic communications
- Produce ongoing reporting and analysis for management team and sales force
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- Created Map of 21 DFW Tax Help Centers and created “Trade Area” for each location
- Aligned all DFW Zip Codes to a Tax Help Center(s) to supply data to “Text Locator” application
- Facilitated internal lists as well as prospect lists for targeted direct mail program
- Executed a series of reminder cards via direct mail campaign
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- Produced extensive research and data hygiene on existing databases
- Provided target marketing lists for both Donor and Membership Campaigns
- Created campaign Web Landing Pages for both campaigns as well
- Produced Direct Mail Campaign
- Did an eMail append to internal databases to facilitate electronic communications
- Executed eBlast Campaign linking electronic communication to Landing Pages
- Produced follow up Campaign Analysis and Strategies
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