Social Media

Everyone knows that the best way to interact with other users on Twitter is to use mentions, or @-replies. But when it comes to talking about brands and businesses, not everyone will take the time to look up your Twitter handle in order to compose a quick tweet.

While checking your mentions is a quick way to see who's talking about you, you should also make use of Twitter's search function to search for your brand's name. Sometimes users will be talking about you, if not talking directly to you. This will give you a whole new range of customers to interact with!

One thing to keep in mind when working on your Facebook page is that over half of users access Facebook through a mobile app, rather than on the Facebook website. Facebook Mobile has a slightly different look and works just a little differently. For instance, on mobile, your timeline won't show all of your most recent posts. To make sure your mobile visitors see your most important posts, consider pinning a particular post - click on the dropdown menu of any post and choose "pin post" to attach that post to the top of your page, ensuring that it's the first thing visitors see.