Submitted by Caitlin on
One thing to keep in mind when working on your Facebook page is that over half of users access Facebook through a mobile app, rather than on the Facebook website. Facebook Mobile has a slightly different look and works just a little differently. For instance, on mobile, your timeline won't show all of your most recent posts. To make sure your mobile visitors see your most important posts, consider pinning a particular post - click on the dropdown menu of any post and choose "pin post" to attach that post to the top of your page, ensuring that it's the first thing visitors see.
Another thing to remember is that on Facebook Mobile, you have a limited amount of space. If your posts are too long, they'll be cut off and visitors will have to click a "read more" link. Keep your posts short and sweet so that your readers get the whole picture right off the bat.