Submitted by kristen on
What is a Social Media Audit?
2014 is upon us and in full swing, so that is an excellent time to take a look at your company’s marketing plan. How current is your website? Are you engaged in any social media? Are there new avenues you want to expand on and participate in?
Before you revamp your website and add in some social media, it’s important to take a step back and look at the “big picture”. A marketing audit takes a look at all your marketing campaigns, your website, your blog and your social media. The audit takes a comprehensive look at your company, and can tell you how you doing currently and what could be added to enhance your brand.
- Your company may have a thriving website and an engaging Facebook page, so it may be time to do an eblast campaign. Between your website and Facebook, you can get your followers and fans to put in their email address and sign up for a newsletter or periodic emails about events or sales.
- If you have an appealing website and a consistent blog, you could add a Twitter account. You can tweet links to your blog every time that you post, invite your followers to post pictures at your events. One reason Twitter is so popular is because it will give you a closer connection with your consumers.
There are many ways to maximize your brand and bring it into the forefront of social media marketing, and we are ready to help. Let's Talk!