The Geographical Marketing Trap
Submitted by kristen on
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“They live in my zip code, therefore they must be a prospect” is outdated thinking that can be confirmed or not with a little analysis.
Don’t fall into this trap.
kristen's blog
Target Marketing
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When doing analysis for Retail businesses, a simple but powerful tool is to analyze the distance the majority of the customers travel to the retail site. When an overwhelming number of your customers fall within a certain radius, it is not wise to spend dollars advertising extensively outside of that radius, unless undertaking a specific “market expansion” program. This geographic data is providing you the low-lying fruit. Spend your time and money harvesting what is there in front of you.
Data --> Intelligence, The Critical Transformation
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Data itself is simply a group of raw numbers, statistics, or tabulations. Information is the organization of that data into reports, analytics, and maps that convey an understanding of what is going on with your business or organization.
The ability to transform data into information that guides you, helps you make better decisions, and points the way to marketing success, is vital. And it is where Fort Worth eMedia shines!