Definition: A software that streamlines, automates and measures marketing tasks and workflows so companies can increase efficiency and grow revenue faster.
Marketing Automation is a key technology that enables many modern marketing practices, such as:
- Lead generation
- Lead nurturing and scoring
- Relationship Marketing
- Marketing ROI measurement
Marketing Automation is NOT just email marketing. If email marketing is already a part of your company’s strategy, then Marketing Automation will take it to the next level.
With the use of Marketing Automation software, you can dive into the details of who is opening your emails, where they go when they click through your site, and even how long they stay on each page of your site.
By implementing automated tasks and workflows, you will engage with your customers (relationship marketing) automatically, based on the tasks you have previously set up. For example, If they stay on the Blog page of your site for the majority of their time spent, they may get email #2- an invitation to sign up and get the new blog posts directly sent to their inbox.
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