Submitted by Caitlin on
Facebook has been one of the most popular social media sites on the internet for a long time, and yet sometimes it’s still hard for businesses to make the best use of its features. Here are three simple tips to keep in mind while crafting your business’s Facebook profile.
1. Make good use of both your profile picture and your cover image.
Your profile picture is your business’s face, so to speak, on Facebook. It shows up next to every post you make and is a quick way for your visitors to identify you. A logo is the best choice, one that is clear and easy to read. Your cover image is a large part of your profile, and it is often the first thing a visitor will see on your actual profile page. Change it frequently to keep your profile looking fresh.
2. Post frequently - but not too frequently.
If you set up your business’s Facebook profile and then never update it, your customers will never find you. But if you post updates all day, every day, you run the risk of annoying the people you want to engage with and losing followers. Find an update schedule that works for you and your business.
3. Read the comments and respond often.
One of the most important – if not the most important – parts of social media marketing is audience interaction. You want to build your brand and your audience, and the best way to do that is to engage your audience directly. Respond to as many comments on your Facebook page as possible. If they’re positive, thank them. If they’re negative, engage in a conversation. Build relationships and a base of customer satisfaction.
These are only a few easy tips for improving your Facebook presence. The platform is constantly changing, with new features being added all the time. If you keep on top of your profile page, you won’t get left behind.