eMedia

United Way

  • Created Map of 21 DFW Tax Help Centers and created “Trade Area” for each location
  • Aligned all DFW Zip Codes to a Tax Help Center(s) to supply data to “Text Locator” application
  • Facilitated internal lists as well as prospect lists for targeted direct mail program
  • Executed a series of reminder cards via direct mail campaign

The Botanical Research of Texas

  • Produced extensive research and data hygiene on existing databases
  • Provided target marketing lists for both Donor and Membership Campaigns
  • Created campaign Web Landing Pages for both campaigns as well
  • Produced Direct Mail Campaign
  • Did an eMail append to internal databases to facilitate electronic communications
  • Executed eBlast Campaign linking electronic communication to Landing Pages
  • Produced follow up Campaign Analysis and Strategies