Database Marketing Trap: Income vs. Life Stage


One trap that is easy for businesses to fall into, when it comes to data: Don’t focus your data processes purely on demographics. Being too driven by demographics can be detrimental to your data analysis and target marketing.

Data analytics show us time and time again that lifestage is the key that drives discretionary spending and budgetary requirements. If you know a households’ lifestage, you are far better off than knowing their income.