We've covered SEO on the blog before, but only on a very basic level. SEO (search engine optimization) is a highly effective tactic for bringing in new users and potential customers. But it is possible to use SEO for evil instead of for good - this is so-called "black hat SEO" or "spamdexing"; using spammy methods to manipulate search engine results in a way that almost always goes against the search engine's guidelines. In order to better combat spam, search engines like Google refine their algorithms over time. Google's latest algorithm update, Penguin 3.0, is their biggest stand yet against black hat SEO.
A month an a half into the new year, digital trends are already starting to take shape. According to an infographic from Bowen Media, the biggest trends for web marketing in 2015 are all design-focused. Now, more than ever, customers and potential customers will be taking your website's design into account when they consider whether or not to recommend your business to others. Let's take a closer look at these trends:
We are deep, deep into an era of mobile technology. People use the internet not just on their computers, but also on their phones, tablets, e-readers, video game devices and more - and sometimes they use these devices more than an actual computer. This is something to consider when designing your website: each of these devices has a different screen size and resolution. Something that looks beautiful on a horizontal 25" desktop monitor could be disastrous on a vertical 5.5" phone screen. Which brings us to responsive design.