There's a New Sheriff in Town: Google Penguin
Submitted by Caitlin on
comment(s)We've covered SEO on the blog before, but only on a very basic level. SEO (search engine optimization) is a highly effective tactic for bringing in new users and potential customers. But it is possible to use SEO for evil instead of for good - this is so-called "black hat SEO" or "spamdexing"; using spammy methods to manipulate search engine results in a way that almost always goes against the search engine's guidelines. In order to better combat spam, search engines like Google refine their algorithms over time. Google's latest algorithm update, Penguin 3.0, is their biggest stand yet against black hat SEO.