Who's Who at FWeM: Eric Rossi

Eric Rossi is a leading and well-respected database marketing professional. He develops and maintains Database Marketing offerings, including Data Analytics, Data Warehousing, Business Intelligence and Direct Marketing for Fort Worth eMedia.


He was responsible for developing The Buxton Company's (a leading marketing analytics firm in Fort Worth, TX) database marketing vertical, which grew from zero percent of total Buxton revenues to nearly half of all Buxton revenues in his 8 years of service there. Previous to Buxton, Eric also worked for Harte-Hanks, RadioShack, and Knight-Ridder Media.


Eric has also worked to develop strategic solutions for clients including RadioShack, Lowes, and Sally Beauty Supply. He is a member of the Direct Marketing Association and has been published in several professional journals, including the DM Review, American Demographics and IDEAs magazine. He received his Bachelor's degree in Psychology/Sociology from Virginia Commonwealth University and his Master of Science degree in Economics from the University of North Texas.