Submitted by Caitlin on
We've covered SEO on the blog before, but only on a very basic level. SEO (search engine optimization) is a highly effective tactic for bringing in new users and potential customers. But it is possible to use SEO for evil instead of for good - this is so-called "black hat SEO" or "spamdexing"; using spammy methods to manipulate search engine results in a way that almost always goes against the search engine's guidelines. In order to better combat spam, search engines like Google refine their algorithms over time. Google's latest algorithm update, Penguin 3.0, is their biggest stand yet against black hat SEO.
Basically, Penguin targets what it sees as spam, and prevents it from reaching the top of the search rankings. What can you do to ensure that your website doesn't get lost in the shuffle? The easy answer is to simply put on a white hat - no tricks, no deception, no spamming keywords. Content is king, and the best strategy in today's web marketing world is to make sure your content is the best that it can be. Engage your audience effectively, and you will see results.