When doing analysis for Retail businesses, a simple but powerful tool is to analyze the distance the majority of the customers travel to the retail site. When an overwhelming number of your customers fall within a certain radius, it is not wise to spend dollars advertising extensively outside of that radius, unless undertaking a specific “market expansion” program. This geographic data is providing you the low-lying fruit. Spend your time and money harvesting what is there in front of you.
Sometimes the simplest tools yield the most cost effective results! Have questions? Contact us today- let’s talk!