Social Media Marketing: Pinterest Strategy

Pinterest- a virtual pinboard to keep all your ideas and inspiration found on the internet in one place. Recipes, landscaping, outfit ideas, lesson plans, wedding planning- it can all be found on Pinterest! 

What do I do on Pinterest?

- create an account, then create some boards (Dinner Ideas, Patio designs, Favorite Books, etc)

- search Pinterest and "pin" items to your boards. Your pins will be saved on your boards.

- Follow brands, companies, magazines, etc

Does my company need to be on Pinterest?

- Pinterest beat out email as the 3rd most popular sharing channel in 2013 (Marketing Land)

- Over 70 million users, 80% of them are women

- 59% of Pinterest users have pinned, re-pinned or interacted with food-related content

- Pinterest users spend money: Conversion rates for Pinterest traffic are 50% higher than other traffic. So, if they reach your site from Pinterest, there is a 50% better chance they will buy your product.

 

Let us help! Your initial conversation is always free- we'll even buy the coffee. 

*You can find Fort Worth eMedia at pinterest.com/fwemedia