Submitted by Caitlin on
LinkedIn is a powerful tool for representing yourself and your business online. It’s one of the fastest-growing social media platforms and THE platform for business. But, at times, it can seem intimidating. Here are a few quick tips to get you started.
Fully complete your profile
This seems like a no-brainer, but it can make or break your presence on LinkedIn. Fill in every item, add keywords to make you easier to find, and be sure to provide links to your website and other social media profiles.
Post, post, post
Link to all your blog posts, all your new Facebook posts, your newest YouTube videos – your LinkedIn profile can be a curated view of your entire web presence.
Expand your network connections
Connections are the heart and soul of LinkedIn. These are customers, colleagues, and friends, and each one helps you boost your presence on LinkedIn. Build relationships and add connections; each profile you connect to is another page where someone will see your name.