Submitted by Caitlin on
How can you maximize your chances of showing up in a Pinterest search? Pinterest is a fantastic driver of traffic, but in order to take advantage of that, you first need to ensure that pinners will find your content. Here are a few easy tips to make sure your pins will rank highly in search results.
Be mindful of your board names and descriptions
Users won't be searching only for individual pins, but also for entire boards dedicated to subjects they're interested in. Be specific in your board names - think "Women's Fall Fashion" rather than just "Fashion", for example - and don't forget the board descriptions. Try to anticipate search terms and include them in the description.
Think about your pin descriptions
Similarly, think about what search terms might lead users to each pin before you post it, and write your pin descriptions from there. Use keywords, but try not to sound like a spammer; you don't want to alienate users with pins crammed with buzzwords and overstuffed with hashtags. Using your natural voice will give your pins personality and encourage user interaction.
Make your webpage pinnable with the "Pin It" button
Make it easier for users to pin your content directly from your webpage by installing Pinterest's official Pin It button. According to Pinterest's business blog, "The more times Pinners add things from your website, the more credibility it has, which means it has a better chance of appearing in search results."