Submitted by kristen on
Job Site Marketing: Using your "job site" area, plus targeted data, to obtain new customers
Classic advertising: One of the best forms of advertising is, and will always be, word of mouth. You are looking for a plumber, and in telling your friend this, she shares a great plumber experience her sister had. Right there! You feel more comfortable going with a company where someone you know has had a positive, personal experience.
Modern Twist: Job Site marketing! A landscape company is doing a big remodel on a home. They send a direct mail piece to the surrounding homes, either by radius or quantity, letting these residents know they are in the area and working on a nearby home. “Stop by!” “Take a look at what is going on in your neighborhood!”
Job site marketing is an effortless way to show off your product. Future customers get to see the “real thing” happening right before their eyes. They will not only see your handiwork firsthand, but also can talk with the current clients about their experience. Your clients and existing jobs become “real” advertising for future clients.