Caitlin's blog

Hashtags and How to Use Them

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"Hashtags, once your phone’s pound sign, now have a place on most popular social networks, including Twitter, Facebook, Google+, Instagram, Vine and Pinterest. The hashtag is likely the most popular means of categorizing content on social media. It makes your own content discoverable and allows you to find relevant content from other people and businesses. The hashtag also allows you to connect with and engage other social media users based on a common theme or interest."

Are you clueless when it comes to hashtags? Could you use a few pointers about their proper use? This article from Hootsuite's blog does a great job of laying out some of the major do's and don'ts of hashtag use: How To Use Hashtags.

What Facebook's Sorting Algorithm Means For Your Business

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If you've done any research at all about Facebook, especially for business, you've probably heard the word "algorithm". When we talk about Facebook's algorithm, we're talking about the way Facebook chooses which updates will show up on a particular user's newsfeed. That's right, the average user isn't seeing every single post from every single page they follow. The algorithm picks and chooses which posts are getting the most engagement - that is, lots of comments, likes and shares - and allows more people to see those posts than the ones that don't get a lot of action. This is mildly frustrating to the average user who is missing out on some updates from friends, but it can be especially aggravating to businesses. What do you do when your customers might not be seeing everything you're posting?

Twitter Lists: Let's Get Organized

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Twitter is a great way to find and connect with people in your field, but when your "following" count starts getting into triple digits, it can be almost impossible to keep up with your timeline. A good way to avoid this is to organize users that you follow into lists. Twitter lists are a very cool feature that let you curate Twitter accounts by whatever criteria you choose, from your business competitors to accounts that just post cute animal pictures. Lists can be public or private, and you can also subscribe to another user's lists.

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